This year, there has been a surge in the two-wheeler market. The market has grown at the rate of more than 15%. Although riding twowheelers is fascinating and convenient and in some case even a style statement, the one fact that cannot be ignored is, the rider is always exposed to the risk of accidents and ill-fated events. There are certain situations that even the most cautious driver would find difficult to escape. Also, there are unforeseen perils like natural and manmade calamities and thefts associated with motor vehicles.

A valid motor insurance policy is mandatory as per Indian laws and is as critical as wearing helmets and carrying the necessary vehicle documents. But there are only a small percentage of riders who abide by the law beyond the first year of insurance cover as they find the procedure cumbersome. It is a criminal offence to drive without a valid insurance policy.

A valid, comprehensive two-wheeler policy is a must since it provides protection against natural and manmade calamities like fire, rockslide, landslide, storm, hurricane, flood, earthquake, burglary, theft, riots or any damage caused to the vehicle in transit by road, air, inland waterway or rail, etc. The policy cover can also be opted for passengers/pillion riders. It also protects against legal liabilities arising due to third-party's injury/death or damage caused to its property.

Most insurers send out renewal reminders to customers. Two-wheeler insurance renewals were seen as a very tedious job earlier, as clients had to go to the insurance companies or their agents or financial intermediaries for renewal. But with the advent of technology, and alternative distribution channels emerging rapidly, customers are able to renew their policy 24X7. So, they can renew their motor plan coverage as soon as they find it has expired. It is no more an uphill battle for the customer to renew two-wheeler insurance. It is all about making the smart choice when it comes to the right insurer. This ensures the policy-holder is appropriately advised and assisted in procuring the policy. It is advisable to compare the auto insurance plans of different companies online to have a better idea. One should insure the motor bike only when confident about the company and their claim philosophy.

The fast-paced urban lifestyle calls for services that customers can avail of at the click of a button, from the convenience of their homes, workplaces or when on the move. The online channel facilitates instant renewal of policies. Customer need not necessarily visit the branch of insurance companies but can access all information about insurance products from the comfort of their home/workplace. Most insurance companies have details of the different plans offered by them on the internet. Customers can avail of instant policy issuance with no paperwork along with multiple payment options, including payment through credit cards, internet banking, debit cards and cash cards. The process is similar to buying a train ticket online.

Companies are now designing official websites that are more userfriendly and with facilities like live chat and response call options to guide the visitor. The focus is to make user experience simple. Additionally, to ensure easy renewal of one's two-wheeler policy, the customer can simply walk into the most convenient vicinity as many insurance companies are now making it available over the counter or special kiosks at retail departmental stores, petrol pumps, etc.

Customers should not look at just the premium, they should also look at the value for money in terms of service and brand vis-àvis the premium. The best insurer would offer the best value for money for the customer in terms of service responsiveness, network of cashless garages and claims settlement process.